There are some options with Google Apps for your domain, but they're fairly limited and don't appear to be compatible for the settings you'd need for sending through Mandrill. In general, Gmail doesn't allow you to specify an alternate sending server for emails being sent from a domain that they host or because part of the service they provide includes actually sending the mail from their servers. Is there a way to use the templates from inside the Mandrill App? I know that I can open the Mandrill App and send from there, but it doesn't seem to use the templates very well. If not are there alternatives ways to still send from Gmail but track the statistics in my Mandrill dashboard? Are there other services that are better. Is there a way to place that small, invsible image into my Gmail outgoing message and have it report to my Mandrill? via Gmail.įrom what I've read Mandrill tracks the open rate, click rate and other stats by placing a small invisible image in the email, and if its downloaded it tracks it. Ideally we'd like to use the ability to see if e-mails have been opened on an individual bases by tracking through the Mandrill Dashboard, but we are using Gmail as our e-mail client and sending sales messages, follow up, etc. The problem: the page’s main CTA button was at the bottom of the page, so most visitors were missing it.My company just recently signed up to start using Mandrill and I have been put in charge of trying to get it set up, however I'm running into an issue. Trampoline Plezier, a Dutch trampoline ecommerce company, used a scrollmap to identify that only 46.2% of visitors scrolled to the end of a landing page. If you’re making page tweaks or performing A/B testing as part of your conversion optimization efforts, click map data can both provide ideas for new tests and help measure the success of design changes. User clicks are precious: don’t let them go to waste on unimportant elements. By collecting all those areas of confusion, frustration, and ‘ rage-clicking’ from users en masse (remember: click maps aggregate data for a whole page between multiple users), you’ve got a ready-made optimization roadmap for improvement. Users might click on an image they assume to be a link and get stuck there, or perhaps a link or button is broken and not linking correctly and users are unable to continue browsing.Ĭlick heat maps track all the failed clicks that stop users from progressing down the funnel and converting into customers. Here’s something standard link tracking can’t tell you: when clicks don’t work. For example, if you landed on this page after clicking a link from Twitter, the URL you see in your browser bar might look like: UTM (Urchin Tracking Module) parameters are query strings added to URLs, identifying things like traffic source or campaign name. There are several ways of tracking links on websites, but UTM tracking code is one of the most popular. Link tracking is the practice of monitoring and reporting link clicks. By using a unique link per email subscriber, they can track who clicked what. Tracking whether people click on a link within the email is also relatively straightforward: the email service provider will usually generate a unique URL string (e.g., superduper.email/link17352882737) and forward it to your desired URL. AN EXAMPLE OF CLICK TRACKING IN MAILCHIMP, THE TOOL WE USE TO SEND OUT OUR CONTENT NEWSLETTERSĮmail open rate is usually tracked by embedding a single unique pixel into each email-if the pixel is loaded, click tracker software records the email as opened.
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